For this project, the team at Hyke needed app design that would be fun to use, while still displaying a lot of relevant information. The main objective is for users to rate places they like/dislike for a personalized recommendation list.
The biggest challenge was keeping the app fun and light, since the more they rate, the better the personalized recommendations become.
We (working with Jay Strehlow) utilized bright colors, big buttons and friendly typography to accomplish this goal. The clean design offsets the amount of information in the app and gives it an easy to digest structure. By also adding in subtle animations, the app rewards users for interacting with it.